ICONS & LABELS

Brand

222

BANDA

The first tracksuit with a side vertical sequence of Omini logos made its first appearance at the 1984 Summer Olympics in Los Angeles. Today 222 Banda tracksuit is well-known in the world of sports, fashion and pop.

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The name Kombat™ was born in the midnineties to refer to the official shirts used by the most important soccer sponsorships of that time. Today Kombat™ project defines products with high technical standards designed by Kappa® Research&Design Centre for a number of sports, completely changing the way athletes dress and perform.

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Kappa®’s heritage is an inexhaustible source of inspiration for contemporary lifestyle. There are details and styles that go beyond time and identify a taste and a way of being. The Authentic Label take inspiration from this iconic and valuable heritage to reinterpret it in a new way all the time. Total look collections are born from the rereading of the styles that made the history of the brand, able to reach and capture different cultures and references of our time. Kappa® Authentic is a classic that constantly reinvented and imposes itself as a trend. Is the Authentic sporting spirit that becomes a lifestyle.

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A label named after Kappa® origins, created in 1956 almost by chance. Sixty years later here comes the first Kappa® Kontroll collection, acknowledging the past, but with a new vision. The label reinterprets in a street perspective some of the iconic items from the sports apparel of the past when Kappa® changed its positioning and became an international sports brand. The famous Omini logo still is the focus of the collection, featuring on new, cool items inspired by streetwear trends, their casual look, and transversal appeal.

Brand

HISTORY

1916

THE ORIGINS

Abramo Vitale set up the company named “Calzificio Torinese”. Thanks to the machinery for cotton weaving, given by customers, the company started their production of socks using the facilities of their own farmhouse.

1956

AN ERROR CREATES THE TRADEMARK

Customers return a stock of socks due to a manufacturing error. Intending to guarantee the product new credibility, the Vitale family label the new production with the monogram “K-KONTROLL”.

1958

EVERYONE WANTS THE SOCKS WITH THE “K”

The Kappa® trademark is born, becoming the leading socks and underwear producer on the italian market.

1967

KAPPA® BRAND IS OFFICIALLY REGISTERED

1969

THE WINNING LOGO

During a photo shooting for a Beatrix swimsuit catalogue, in a backlighting shot of the silhouette of a boy and girl sitting back to back, Maurizio Vitale spots the image destined to become Robe di Kappa®’s crisp, neat logo.

1981

SPORTS & SPONSORSHIP

The Kappa® Authentic logo appears for the first time on the USA Track And Field team during World Championship in Rome.

1984

A WORLDWIDE SPORTS BRAND

During the Olympic Games of Los Angeles, U.S. Track and field athletes wear Kappa® sportswear. Many stars like Carl Lewis or Florence Griffith-Joyner climbed podiums with a total of 50 medals for the USA team.

1994

KAPPA® REVIVAL

Marco Boglione takes over all of Maglificio Calzificio Torinese’s assets after it goes bankrupt on january 1994. The BasicNet project is born and the Kappa® brand is relaunched in record time.

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