KAPPA X REAL BETIS BALOMPIÉ

July 2, 2018


Article Kappa

« KAPPA, LA PIEL DEL BETIS »


Kappa, a historic brand for European sports, is pleased to become the official kit supplier of Real Betis Balompié from the 1st of July 2018 leading into the next 4 seasons.

Kappa and the Real Betis Balompié are pleased to announce the partnership until 2022 as the official kit supplier and main partner. Kappa will exclusively supply the club across all ranges of “Sport” and “Lifestyle”, on and off the pitch.

The historical partnership first launched in the 1995-1996 season and came to a conclusion in the 2008-2009 season. This period is regarded as the most beautiful years of Betis: finalists of the Cope del Rey in 1997 and winners in 2005. They also went on to win the SuperCoupe of Spain in 2005, which then allowed the club participate in the Champions League the following season.

For more than 40 years Kappa has continuously worked with the top clubs in European football, some of these include Juventus, Milan AC, FC Barcelona and As Monaco. In the 1984 summer Olympic Games in Los Angeles, Kappa supplied the American team with a suit, with it being inspired by a NASA astronaut; during the event Carl Lewis won 4 gold medals. Thanks to these strong partnerships and products combining styles and performance, Kappa has now been able to develop itself across all the team sports such as rugby (Squaddra Azzura), basketball (Argentinian team), handball and volley ball.

The objective and DNA of the brand is to consistently to develop products, intergrating the club identity and the Kappa style that will be appreciated by the fans. This made to measure offer added to a flexible service, will be for Betis and will be a genuine lever for the merchandising development of the club and its influence on the territory.

Ángel Haro García, President of Real Betis Balompié : « The Betis always look for the excellence with its partners and with the help of Kappa we will reach it. We join our brand to a historic kit supplier in the sport and retrieve a partner which remind great memories for the Beticos. With the jerseys Kappa, we have lived great moments that we hope live again in this new journey. We are welcoming Kappa in the Real Betis Balompié family ».

François-Xavier Chupin, President of Sport Finance - Kappa : « It is a great pride to announce this partnership a well-known club where we have grown and shared big moments for 14 consecutive seasons. Our collaboration has been put on hold for 9 seasons but we have attached importance to come back in the Andalusia capital. It is not only a sportive adventure but a genuine human adventure started more than 20 years ago where we are happy to make it last again for several years ».

Philippe Sachet, Country Manager Kappa Espagne : « We are extremely pleased to renew this partnership with the Bétis. Our common history is a strength in our daily relationship with the club and for the collections development. To be back on the Guadalquivir, where Kappa lived some of its most beautiful years, with a club which will play the European Cup next year is a privilege. Kappa wants to be a football key player in Spain ; the signature of this partnership with the Bétis shows how strong are our ambitions ».

Ramón Alarcón Rubiales, Consultant and sale representative Manager of Real Betis Balompié : « Kappa is a brand on rise as the Real Bétis, that is why we wish to grow together within this new stage. Moreover, we will go into a new distribution and sales channels, as much digital as on the retail side. We are convinced that this union will be profitable for both sides. ».

Kappa and Betis look forward to present you the new official products in the club shops and on the associated websites.


ABOUT REAL BETIS BALOMPIÉ Founded in 1907 Real Betis Balompié is a popular club with over 52,000 subscribers and 400 fan groups worldwide. Its stadium, Benito Villamarín with more than 60 000 seats, is the fourth largest stadium in Spain. In addition, Betis is one of the most important historical clubs in La Liga, which remains one of the best national competitions in the world. After finishing the season in sixth place, the club will play the UEFA Europa League next season. You can follow Betis news on Facebook, Twitter, Instagram, Youtube and Linkedin.

ABOUT KAPPA Since 2009, the Kappa® license in Spain, France, United Kingdom & Benelux is held by the holding company Sport Finance, a specialist in the distribution of sports brands in Europe. Kappa® is today a major sports partner with many teams in Europe (football, rugby, handball, basketball), and teams of many professional clubs like Betis Sevilla, Leeds United, SSC Napoli or Angers SCO.

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