March 21, 2018
KAPPA OFFICIAL NEW KIT SUPPLIER OF SPORTING OF CHARLEROI
Kappa Sport is distributed in Belgium since the January 1st, 2018 by Sport Finance group, and becomes the official kit supplier of ROYAL CHARLEROI SPORTING CLUB for the three next seasons from July 1st, 2018.
Kappa and the Royal Charleroi Sporting Club are pleased to announce the italian brand partnership with the club until 2021 as official kit supplier and majority partner. Kappa will dress in exclusivity the entire club across all the ranges « sport » & « lifestyle » on and out of the pitch.
Kappa has been building for many years its professional club portfolios with the development of products combining style & performance. The objective and brand DNA consist of developing products mixing club identity & style thanks to the creation of specific collections appreciated by fans. This bespoke offer added to a flexible service at any time are going for the Sporting to be a genuine lever for the merchandising development and club image.
Mehdi Bayat, Managing Director of Royal Charleroi Sporting Club:« We are extremely pleased to work with an authentic brand. KAPPA represents a lot in the kit supplier world. The special welcome from the Kappa teams really seduce us. We are utterly convinced to inscribe the Sporting de Charleroi in a beautiful project on the long term ».
Remi Garnier, Sport Director of Sport Finance: « Kappa is pleased to go along with one of the most ambitious clubs of the Jupiler Pro League where the connexion and the work philosophy has been immediate. Embrace the adventure of the Sporting is to go with a club in progression year after year and to build on our brand expertise in the aim to help the club in the image development and merchandising activity! KAPPA wants to be a major football actor in Belgium; the signature of this partnership with the Sporting demonstrate how strong are our ambitions ».
Kappa and the Sporting are launching for the start of season 2018-2019 and the launch of the new products with the brand signature in the official stores of the Club and in the stadium Pays de Charleroi.